Revenue Clarity for DTC eCommerce brands

Custom Web Applications

Systems built for how your business actually runs

When your business requires functionality that doesn't exist, we build it. Custom web applications give your team control over operations, data, and automation without forcing your process to fit someone else's software.

What this replaces

Your operational gaps

  • Spreadsheets holding your operation together
  • Manual data stitching between systems
  • Workarounds that slow execution
  • Apps that almost fit your workflow

The outcome

A system your team owns. Built around your workflows.

What this is

A Private System Your Team Owns

A custom web application is built specifically around how your business operates. It lives on your domain, integrates directly with your store and tools, and handles the exact workflows your business depends on.

No limitations from third-party apps. No workarounds. No compromises.

When this makes sense

  1. Manually stitching data between systems
    Your team is exporting, importing, and reconciling data between tools that should talk automatically.

  2. Spreadsheets filling operational gaps
    When spreadsheets are holding your operation together, the system is already behind your business.

  3. Store and backend not communicating
    Orders, inventory, and customer data live in separate places with no reliable connection between them.

  4. Outgrown platform apps
    Shopify and BigCommerce apps were never built for the way your operation actually works.

  5. Operations slowing revenue growth
    When execution depends on manual steps or workarounds, growth creates more friction instead of less.

This is built for businesses that need systems to match how they operate, not the other way around.

What we build

Systems That Connect, Automate, and Extend Your Business

Order Management Systems (OMS)

Control order flow, status, and fulfillment across systems.

Middleware & Integrations

Connect your store to ERPs, accounting, and third-party platforms.

Multi-Store Sync Systems

Align products, inventory, and data across storefronts.

Internal Dashboards & Reporting

Real-time business data tailored to your team.

Automation Engines

Trigger workflows based on orders, customers, or product events.

Your custom app becomes the bridge between your storefront and your business systems

If it involves your store and your data, it can be built.

  • Collect order, product, and customer data
  • Send data between systems automatically
  • Trigger custom workflows and logic
  • Generate reports specific to your business
  • Send custom emails and notifications
  • Monitor webhooks and real-time events

Real examples

Systems We've Built

These are real examples of what gets solved.

  • Customer Group Automation
    Assign customers based on order volume or form submissions.

  • Dynamic Pricing Logic
    Apply custom pricing rules directly in the cart.

  • Live Sales Signals
    Display total orders sold to increase trust and conversion.

  • Off-Site Order Approval
    Approve or reject orders outside your storefront.

  • Enhanced Order Data
    Capture additional order details not supported natively.

  • Order Splitting
    Split orders automatically for dropshipping workflows.

  • Distributor Catalog Sync
    Sync product data and inventory from suppliers.

  • Tax Remittance Automation
    Send tax data to accounting systems.

  • Custom Reporting
    Reports for accountants, marketers, and leadership.

Integrations we support

If It Has an API, We Can Work With It

This is not limited to pre-built connectors. We build exactly what your system requires.

Examples

  • QuickBooks
  • ProcessPro (ERP)
  • Braintree and payment processors
  • Custom ERP systems
  • Internal databases or file systems

Featured use case

BrodBridge OMS

Middleware system

Connecting ERP systems with multiple storefronts for accurate order flow, reporting, and data consistency

BrodBridge OMS is the operational layer we built and continue to evolve — a middleware system that sits between your storefront stack and backend systems so data moves correctly and on time.

What it does

  • Multi-storefront order sync. ERP alignment. Centralized operational reporting.
  • One system routing the right data to the right places across your entire operation.

How it works

Simple and Focused

  1. Define the Requirement
    Identify the gap. Understand the workflow that needs to change.

  2. Architect the Solution
    Map how data flows. Define integrations, logic, and outputs.

  3. Build the Application
    Develop and integrate. Everything built around your exact requirements.

  4. Test and Launch
    Validate against real data. Deploy with confidence.

Ownership and access

This Is Your System, Not a Rented Tool

  • Hosted on your domain or subdomain
    Your infrastructure. Your accounts. Your system.
  • Secure user access and permissions
    Control who can see and do what inside the application.
  • Reliable infrastructure with monitoring
    Built to stay up and alert when something needs attention.
  • Built to evolve
    As your business grows, the system can be extended without starting over.

Pricing

Straightforward. No Surprises.

Setup

  • Custom Web Application
    Owned by you. Private and secure.
    $1,000+base + custom requirements

Ongoing

  • App Web Care Plan
    After year one.
    $2,400 annually

  • App Hosting Only
    After year one.
    $260 annually

Strategic advantage

You're Not Starting From Zero. You're Building Infrastructure That Compounds.

Once your application is built, it becomes a reusable asset. We evolve and extend these systems over time, making future builds faster, more efficient, and more powerful.

The outcome

  • Clear, reliable data across your systems
  • Reduced operational friction
  • Faster execution and automation
  • Infrastructure built for scale

Next step

If Your Business Requires Something That Doesn't Exist, We Build It

Start with a project inquiry. We'll identify the gap, scope the solution, and map the build.

Frequently Asked Questions

Do I need a custom web application or will an app solve this?
If an existing app already solves the problem, use it. A custom application makes sense when your workflows are specific enough that no off-the-shelf solution handles them correctly.

Which platforms do you build for?
We build primarily for Shopify and BigCommerce environments.

Who owns the application after it is built?
You do. It is hosted on your domain, your infrastructure, and your accounts.

What does the one-time build fee include?
The $1,000 setup fee covers base application setup, hosting for the first year, core functionality build, and integration and testing.

What happens after the first year?
If you choose to continue, ongoing App Web Care is $2400 annually or hosting only is $260 annually.

Can this be expanded over time?
Yes. Once your application is built, it becomes a reusable asset.