# Revenue Clarity for DTC eCommerce brands ## Custom Web Applications **Systems built for how your business actually runs** When your business requires functionality that doesn't exist, we build it. Custom web applications give your team control over operations, data, and automation without forcing your process to fit someone else's software. **What this replaces** ## Your operational gaps - Spreadsheets holding your operation together - Manual data stitching between systems - Workarounds that slow execution - Apps that almost fit your workflow **The outcome** A system your team owns. Built around your workflows. ## What this is ### A Private System Your Team Owns A custom web application is built specifically around how your business operates. It lives on your domain, integrates directly with your store and tools, and handles the exact workflows your business depends on. No limitations from third-party apps. No workarounds. No compromises. ### When this makes sense 1. **Manually stitching data between systems** Your team is exporting, importing, and reconciling data between tools that should talk automatically. 2. **Spreadsheets filling operational gaps** When spreadsheets are holding your operation together, the system is already behind your business. 3. **Store and backend not communicating** Orders, inventory, and customer data live in separate places with no reliable connection between them. 4. **Outgrown platform apps** Shopify and BigCommerce apps were never built for the way your operation actually works. 5. **Operations slowing revenue growth** When execution depends on manual steps or workarounds, growth creates more friction instead of less. This is built for businesses that need systems to match how they operate, not the other way around. ## What we build ### Systems That Connect, Automate, and Extend Your Business #### Order Management Systems (OMS) Control order flow, status, and fulfillment across systems. #### Middleware & Integrations Connect your store to ERPs, accounting, and third-party platforms. #### Multi-Store Sync Systems Align products, inventory, and data across storefronts. #### Internal Dashboards & Reporting Real-time business data tailored to your team. #### Automation Engines Trigger workflows based on orders, customers, or product events. ### Your custom app becomes the bridge between your storefront and your business systems If it involves your store and your data, it can be built. - Collect order, product, and customer data - Send data between systems automatically - Trigger custom workflows and logic - Generate reports specific to your business - Send custom emails and notifications - Monitor webhooks and real-time events ## Real examples ### Systems We've Built These are real examples of what gets solved. - **Customer Group Automation** Assign customers based on order volume or form submissions. - **Dynamic Pricing Logic** Apply custom pricing rules directly in the cart. - **Live Sales Signals** Display total orders sold to increase trust and conversion. - **Off-Site Order Approval** Approve or reject orders outside your storefront. - **Enhanced Order Data** Capture additional order details not supported natively. - **Order Splitting** Split orders automatically for dropshipping workflows. - **Distributor Catalog Sync** Sync product data and inventory from suppliers. - **Tax Remittance Automation** Send tax data to accounting systems. - **Custom Reporting** Reports for accountants, marketers, and leadership. ## Integrations we support ### If It Has an API, We Can Work With It This is not limited to pre-built connectors. We build exactly what your system requires. **Examples** - QuickBooks - ProcessPro (ERP) - Braintree and payment processors - Custom ERP systems - Internal databases or file systems ## Featured use case ### BrodBridge OMS Middleware system #### Connecting ERP systems with multiple storefronts for accurate order flow, reporting, and data consistency BrodBridge OMS is the operational layer we built and continue to evolve — a middleware system that sits between your storefront stack and backend systems so data moves correctly and on time. **What it does** - Multi-storefront order sync. ERP alignment. Centralized operational reporting. - One system routing the right data to the right places across your entire operation. ## How it works ### Simple and Focused 1. **Define the Requirement** Identify the gap. Understand the workflow that needs to change. 2. **Architect the Solution** Map how data flows. Define integrations, logic, and outputs. 3. **Build the Application** Develop and integrate. Everything built around your exact requirements. 4. **Test and Launch** Validate against real data. Deploy with confidence. ## Ownership and access ### This Is Your System, Not a Rented Tool - **Hosted on your domain or subdomain** Your infrastructure. Your accounts. Your system. - **Secure user access and permissions** Control who can see and do what inside the application. - **Reliable infrastructure with monitoring** Built to stay up and alert when something needs attention. - **Built to evolve** As your business grows, the system can be extended without starting over. ## Pricing ### Straightforward. No Surprises. **Setup** - **Custom Web Application** Owned by you. Private and secure. $1,000+base + custom requirements **Ongoing** - **App Web Care Plan** After year one. $2,400 annually - **App Hosting Only** After year one. $260 annually ## Strategic advantage ### You're Not Starting From Zero. You're Building Infrastructure That Compounds. Once your application is built, it becomes a reusable asset. We evolve and extend these systems over time, making future builds faster, more efficient, and more powerful. **The outcome** - Clear, reliable data across your systems - Reduced operational friction - Faster execution and automation - Infrastructure built for scale ## Next step ### If Your Business Requires Something That Doesn't Exist, We Build It Start with a project inquiry. We'll identify the gap, scope the solution, and map the build. ## Frequently Asked Questions **Do I need a custom web application or will an app solve this?** If an existing app already solves the problem, use it. A custom application makes sense when your workflows are specific enough that no off-the-shelf solution handles them correctly. **Which platforms do you build for?** We build primarily for Shopify and BigCommerce environments. **Who owns the application after it is built?** You do. It is hosted on your domain, your infrastructure, and your accounts. **What does the one-time build fee include?** The $1,000 setup fee covers base application setup, hosting for the first year, core functionality build, and integration and testing. **What happens after the first year?** If you choose to continue, ongoing App Web Care is $2400 annually or hosting only is $260 annually. **Can this be expanded over time?** Yes. Once your application is built, it becomes a reusable asset.